The social media platform has
changed over the last few years and it greatly impacts our life. We cannot
imagine our day to day activities without Social Media. From sharing personal
thoughts to running business campaigns, we can do anything at social media
channels like Facebook, LinkedIn, Google+, Instagram, etc.
From students to business owners,
the social media platform has something for everyone. There are many things,
which make the social media platforms insanely popular. To explore the past,
present and future of Social Media, let’s take a look at the evolution of
Social Media.
Stage 1: - Views & engagement
When Social Media came in fame, it
was a highly desirable platform for young adults. People used to view things
first and as the social networks continued to grow, the marketers became
sophisticated and realized the power of social media platform. It became the
major service channel for engaging with customers and learning about their wants
and needs.
Stage 2: - Sales Conversion
Due to the massive amount of ads
and contests, businesses have started generating revenue through social media
channels. Platforms like Facebook and Twitter, has seen an increase in business
engagements. The investment on social media channels started creating revenue
for businesses.
Stage 3: - Rise of Live Video, status & more…
Platforms like Facebook and
Instagram launched the feature of Live Videos, content marketing, messaging and
much more. Live video feature is the best formula for engaging with the new
audience in a way that wasn’t possible before. Businesses started using the
feature of status for regular updates of the products and services.